High-quality content is the best environment for effective online campaigns. Different from “classic” advertisement in TV, print and radio, the internet offers various options to further increase the efficiency of your advertisements.
IT websites have very different users ranging from technically interested consumers to IT professionals, decision makers in enterprises. In order to reach the right target group, precise targeting is essential.
vertical techmedia AG offers the following targting options:
Geo-targeting (specify zip code, state, and/or countries desired)
Day-part (specify which hours ad will run, what days of the week)
Browser (e.g. Internet Explorer only)
Domain (e.g. all ibm.com domains)
Language (English only, or French only, etc.)
Operating system (Windows, Mac, UNIX, etc.)
Frequency caps (maximum times ad is delivered to unique visitor in specified time period, e.g. 3 times per 24 hours)
Keyword