vertical techmedia offers you the ability to reach highly attractive target groups. The readers of our websites are the ones who drive the market: They are interested in technological innovation and, when a new product is launched, they ensure high sales figures. Our readers are opinion-makers in both private and professional environments. They have what it takes to evaluate products and make purchasing and spending recommendations.
Male readers
A total of 7 million unique male readers visit our Web sites, or 80% of our readers. They are high-earning individualists, opinion-makers and managers who are highly interested in technology and innovation.
Technology and Gadget Enthusiasts
They know their technology and are the first to buy new products. As early adopters, they are influential technology evangelists and assist in making purchasing decisions among friends and colleagues alike. At the same time, they themselves have the spending power to buy new technologies.
Gaming and Entertainment Enthusiasts
The gamer group can be divided into lifestyle gurus, social networkers and the technological avant-garde. In addition to games, they are passionate about any new technologies that help contribute to the perfect gaming experience, which means they can also be considered as tech enthusiasts.
Enterprise IT Professionals
Among the group of enterprise IT professionals are IT directors, CIOs and administrators from the industrial, trade, financial and governmental sectors. They have solid knowledge of technology, make the decisions about IT spending, and advise other departments.
Professional Developers
They are the Web designers, Internet/intranet developers, database developers, software developers, project leaders and system architects. Their knowledge ranges from XML and Java to C/C++, VB and Microsoft .NET. In addition to software solutions, they are also interested in IT hardware and support.
Business Decision-Makers
As company directors or executives, especially for small to medium enterprises, they are responsible for decision-making regarding the IT budget. They make the final decision about the solutions and products to be used in the company.
International target groups (German users)
Through various business partners, such as Net Communities in the UK and Best of Media in the USA, we reach 38 million unique users per month.